Emiliano Marku fronts Superdry’s denim campaign. Photo: Jon Roberts / Superdry

Superdry has again turned heads with its latest campaign, highlighting its premium denim. With a focus on sustainability and the finer details, the brand has enlisted photographer Jon Roberts to capture its new advertising images. The campaign features a series of striking black-and-white photos that showcase the beauty and versatility of Superdry’s denim. 

Superdry enlists Emiliano Marku and Annabel North-Lewis as the stars of its denim campaign. Photo: Jon Roberts / Superdry

Embodying the Superdry man and woman, models Emiliano Marku and Annabel North-Lewis were perfectly styled by the talented Ellie Walker—accentuating the denim pieces with wardrobe staples to create a chic and contemporary look. Meanwhile, their grooming came together, courtesy of hair stylist Lauren Evans and makeup artist Kenny Leung.

Greek model Emiliano Marku stars in Superdry’s new denim campaign. Photo: Jon Roberts / Superdry

Superdry’s sustainable focus is evident in the details of its latest denim, from the recycled polyester pocket bags to the jacron paper patch that replaces leather. The brand’s commitment to sustainability is a testament to its dedication to positively impacting the environment.

Annabel North-Lewis and Emiliano Marku rock relaxed jeans for Superdry’s denim campaign. Photo: Jon Roberts / Superdry