DITA Makes a Bold Statement with its Vanguardian Eyewear

Models Jase Battiste and Ty Warner front DITA’s spring-summer 2023 campaign. Photo: DITA

Eyewear brand DITA has unveiled its spring-summer 2023 campaign, which strives to transcend familiarity and transform archetypal shapes into vanguardian designs. This season, the design team focused on studying unconscious mind patterns and aimed to introduce tension or necessary discomfort for human development through their eyewear collection.

Ty Warner dons Firaz eyeglasses for DITA’s spring-summer 2023 campaign. Photo: DITA

DITA Spring/Summer 2023 Campaign

An example of DITA’s innovative eyewear design, the Grand-Emperik frame offers unique details with a titanium temple, colored enamel inlay, and a large navigator shape with a three-piece hinge plate. It is the most oversized design by DITA in over a decade, inspired by the two-tone aesthetic of luxury watches.

Jase Battitste rocks Grand-Emperik sunglasses for DITA’s spring-summer 2023 campaign. Photo: DITA

DITA has focused on perfecting the art of eyewear for over 25 years. Its spring-summer 2023 collection demonstrates its commitment to evolving with forward momentum while remaining “A Category of One.” With bold design details and exquisite craftsmanship, DITA’s eyewear collection is a must-have for anyone looking to elevate their modern style game.

DITA unveils its spring-summer 2023 campaign. Photo: DITA