Women's Fashion

Short-Lived Perfume Is the Worst—Here’s How to Make It Last

If you ask me, fragrance is by far the most emotive part of a beauty routine. Not only is scent intrinsically tied to our memory, but the right perfume can set the tone for the day ahead. Whether it’s a meeting where you want to feel your most confident self, an evening scent where you want to make a statement, or when you just want to smell damn expensive, fragrance gives us the power to try on a different mood or allow different facets of our personality to beam. From fresh citrus summer scents through to moody autumnal fragrances, there is something for every season and taste.

However, one of the most common questions I get asked as a beauty editor is “How can I make my perfume last longer?” It’s a common fragrance bugbear, and it’s particularly frustrating when you find a scent you love, but it doesn’t last throughout the day.