Women's Fashion

Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why

When your job is to find emerging trends and show your fellow fashion enthusiasts each brand’s seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a trend before trying it for myself. But admittedly, I tend to shop in certain stores for certain items. Take & Other Stories, for example. As soon as I cross its threshold (both in real life or online), I know I’ll come away with one of two things: a blouse or a pair of jeans. Similarly, Mango is my one-stop shop for shoes, while Zara serves as my go-to for blazers. Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.

The downside is that I’ll sometimes enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I’ve recently learned the error of my ways. I’m a dress girl through and through, and lately, all of the frocks I’ve been admiring are from one place: COS.

Previously, I’d have never considered COS a dress destination. (My COS purchases usually start and end with Breton stripes and jerseys.) But after discovering these styles, I know I’m going to be hooked on its frocks from here on out. Alexis Foreman and Emma Rose Thatcher are just some of the stylish women who have been wearing COS dresses religiously this season. Naturally, I now plan on joining them. 

Keep scrolling to see the dresses that influencers are loving right now, and then shop my edit of the best COS dresses.