And just like that, Fashion Month is back with a bang, and although the weather in Copenhagen was a chilly and grey affair, on the runway there were plenty of the colours, prints, textures, and viral moments that we’ve come to expect from the burgeoning style capital. 

This season’s shows were a game of two halves, on the one hand the vibrant and experimental from Ganni, Baum Und Pferdgarten, Stine Goya and that wine-stained dress from (Di)vision, on the other, soft and languid luxury from Skall Studio, The Garment, and of course, By Malene Birger. But what is it about Scandi style that has come to make it one of the most discussed cities in the schedule, setting the tone for the month ahead? 

“Scandinavian style breaks the mould of how women traditionally dress,” say Jeanette Madsen and Thora Valdimars, Creative Directors of ROTATE, whose high-voltage show saw none other than Real Housewife Lisa Rinna walking the runway. “The Scandinavian woman prefers a casual and comfortable aesthetic, with an emphasis on high quality pieces, and simple yet elegant silhouettes. Scandinavian style is a great example of how to make the everyday into something special, and Copenhagen Fashion Week provides a platform for Scandi style to be shared with the world, from traditional designs to young & creative brands, putting all Scandinavian design on the world stage.”