Spring Style Goals: H&M Unveils New Lookbook

H&M unveils its spring 2023 men’s lookbook. Photo: H&M

Get ready to update your style with H&M’s new spring 2023 men’s collection lookbook. This season, the brand highlights its unrivaled casualwear, smart apparel, and street fashion ranges.

From timely garments to trendsetting accessories and contemporary footwear—each piece in this collection will inspire you to curate fashionable looks that stay ahead of the curve. Let H&M show you how easy it can be to incorporate current trends into any modern wardrobe.

H&M Spring 2023 Men’s Collection

Model Jake Lucas showcases sporty style from H&M’s casual line in a hoodie, sweatshorts, and an oversized coat. Photo: H&M

“Our seasonal lookbook focuses on three different fashion expressions that will help inspire and guide your personal style,” expresses H&M man’s head of design Ross Lydon. “One general theme this spring, though is that silhouettes are very relaxed and comfortable.”

Ottawa Kwami models spring tailoring from H&M’s smart line in a brown leather number. Photo: H&M

H&M’s new spring collection blends the old with the new, offering a unique fashion experience that draws inspiration from decades past. Nostalgic 1970s looks are given a contemporary touch through minimalist style, while streetwear references of the 1990s and Y2K create preppy varsity-style apparel for modern expression.

Finn Morgan-Murrell embraces throwback vibes in a pink Brooklyn jersey, and baggy ripped jeans from H&M’s street line. Photo: H&M

Casual wear transitions into utilitarian fashion as classic workwear garments are reimagined using innovative fabrics to give them an updated futuristic feel. Whether you’re looking for lightweight layering pieces or statement items, this season’s collection has something for everyone.