Describe your style
in five words or less.

Keep it easy, not boring.

What are you shopping for
at the moment?

I’m in the market for a new bike and I’ve got my eye on an Allied gravel bike.

You’re a known Danner Boots enthusiast. What it is about the brand?

Ha! I love Danner. Couple reasons. First, they were one of the first brands to take a swing with us, see our vision, and help spread the word. We’ve been fortunate to collaborate every year in some capacity—content with Portugal. The Man, numerous co-designed boots, etc.

On the other side of it—from a product and brand perspective—there are very few out there with such legitimacy in performance, quality, and iconic outdoor heritage style. Their Mountain Light and Danner Light silhouettes are classics. I’ve worn them on some epic adventures and put them through some shit. But they also have a style you often see translated across fashion. The word “timeless” gets thrown around in our world, but some of the OG Danners are just that. I love these more lifestyle-everyday iterations (I’m a sucker for a wedge sole)—Mountain Light and our collab Danner Light.

How did your earlier career lead to what you’re doing now?

Sounds cliché, but in the early days of Huckberry, we had to do a little (and sometimes a lot) of everything. You get a real business education on the fly, and a foundational exposure to how each team works and how they connect—which has played a vital role in what I do now.

I was one of our original “buyers” despite having no retail experience. What I did have was a love for the product, brand storytelling, and a desire to find unique ways to connect those products and brands to our customer values in an authentic but inspiring way through great content and creativity. To this day, that is the foundation of what my job entails—I am incredibly fortunate to have a larger team of world-class colleagues bringing new insights, new opportunities, and creative ideas to the table to ensure we keep bringing the actionable, inspiring point-of-view.

How did the ‘72-Hour’ series come about?

Our brand Proof sourced and developed this excellent merino wool program that was perfect for one-bag travel. It was about five years ago, and the team was going to Iceland to shoot a print catalog, including assets for this new merino tee program. In the middle of one of those production meetings, I just said “Fuck it”, I’m joining the trip, and I’m going to bring my iPhone, wear this shirt for three days straight, and chronicle the behind-the-scenes of our adventure. Luckily it stuck, and since then, we’ve traveled to several epic locations to put the tee to the test and built out a fun series with various ambassadors of ours.