Culture

Movado Celebrates the Individual with New Ad

Skateboarder Alex Midler fronts a new campaign for Movado. Photo: Alexi Lubomirski / Movado

This season, Movado is celebrating its storied history by unveiling a new campaign emphasizing the importance of self-expression. The watch company recently enlisted talented men from various walks of life to be featured in their advertisement, symbolizing an individual’s power and conviction when they are true to themselves. Moreover, it also showcases how adaptable Movado men’s watches are—since, after all, its man is multifaceted too!

Cycling instructor Alex Toussaint joins Movado for its latest advertisement. Photo: Alexi Lubomirski / Movado

Movado Campaign

Movado and renowned photographer Alexi Lubomirski join forces to capture the spirit of bold, creative men from various fields. Skateboarder Alex Midler, cycling instructor Alex Toussaint, skier Alexander Hall, and rapper T-Shyne were all given unique opportunities to showcase themselves in portraits that illustrate their styles. The watches they chose for each shoot further highlight their personalities, a perfect pairing between man and Movado watch.

Skier Alexander Hall is a chic vision in a turtleneck for Movado’s recent campaign. Photo: Alexi Lubomirski / Movado

Movado’s new campaign highlights must-have watches from the brand—including the SE Automatic and styles from the Movado Heritage series. These timepieces are exceptional to look at and a joy to wear—but more importantly, they represent the wearer’s individuality. Whether you’re a skateboarder or an artist, you want your accessories to reflect who you are.

Rapper T-Shyne fronts Movado’s newest campaign for men. Photo: Alexi Lubomirski / Movado