Culture

Louis Baines Turns Heads in Fiorucci Pre-Spring ’23 Campaign

Model Louis Baines sports a graphic shirt for Fiorucci’s pre-spring 2023 campaign. Photo: Petros / Fiorucci

After a mesmerizing fall-winter 2022 campaign, fashion brand Fiorucci once again captivates us with an alluring advertisement for its pre-spring 2023 collection. Model Louis Baines has been chosen to embody their fashionable man while showcasing the latest menswear designs.

Louis Baines dons a Fiorucci logo-print denim jacket and jeans for the brand’s pre-spring 2023 campaign. Photo: Petros / Fiorucci

Fiorucci Pre-spring 2023 Campaign

Taking center stage for the pre-spring collection, Louis rocks logo-dressed garments with a laidback attitude. In addition to trendy CO-ORD looks, the top model wears one of Fiorucci’s iconic graphic shirts. Photographer Petros captures striking images of Louis for Fiorucci’s pre-spring 2023 campaign by playing with his light to create a gentle blur against a palette of sorbet-inspired hues.

Embracing a sorbet color palette, Louis Baines wears a Fiorucci logo-print CO-ORD set for the brand’s pre-spring 2023 campaign. Photo: Petros / Fiorucci

Dressing Louis for Fiorucci’s new ad, stylist Candice Bailey harmonizes the label’s vibrant designs with classic staples such as the black tee. Meanwhile, grooming artist Celia Evans provides Louis with a dewy glow and messy slicked-back hair to complete his modern look.