Women's Fashion

H&M Just Dropped So Many Winter Hits—These 29 Will Sell Out First

When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s that Mango shearling jacket (our sources tell us it’s coming back in stock soon, FYI) or the Arket striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular pieces all end up being from the same brand. Luckily for us high-street lovers, this is exactly what’s happening right now thanks to one of our favourite brands, H&M.

The new-season offerings are some of the best we’ve seen from the high-street hero, and we’re not the only mega fans. Some of our stylish friends have already been shopping, and wearing, the best bits from the new-in section, from Claire Wakeman’s camel scarf coat to Anouk’s sensationally good boots, and we’ve found the exact H&M pieces they’re loving. Scroll down to discover how they’re wearing the trending pieces. Plus, shop some of our favourite new-ins, too.