Culture

Benetton’s We Are Tribe Fragrance Celebrates Self-Expression

Lisbeth Rodriguez, Marco Morales, Rocki Salam, Nacho Penín, José Gimenez Zapiola, and João Guilherme star in the United Colors of Benetton We Are Tribe fragrance campaign. Photo: Iñigo Awewave / Benetton

United Colors of Benetton’s new fragrance, We Are Tribe, is inspired by a generation of non-conformists who know what they want and fight for their dreams. This tribe doesn’t stop; it lives without fear and can’t wait to see the future. United Colors of Benetton has always been about diversity and inclusion, and this fragrance celebrates people who break the mold and march to the beat of their drum.

João Guilherme fronts the United Colors of Benetton We Are Tribe fragrance campaign. Photo: Iñigo Awewave / Benetton

We Are Tribe Campaign

We Are Tribe launches with a new campaign photographed by Iñigo Awewave. The photographer’s images capture a fun and laid-back spirit mirrored by the advertisement’s wardrobe. United Colors of Benetton’s vibrant energy resonates with the styling choices of Alberto Murtra. The stylist outfits the campaign’s stars, which include entertainers, models, and influencers.

Sporting a green hoodie, Rocki Salam appears in the United Colors of Benetton We Are Tribe fragrance campaign. Photo: Iñigo Awewave / Benetton

We Are Tribe Cast

The United Colors of Benetton We Are Tribe fragrance campaign features young voices with a great attitude to engage the world. United Colors of Benetton’s tribe includes Facundo GuzmánJoão GuilhermeJosé Gimenez ZapiolaLisbeth RodriguezMarco MoralesNacho Penín, and Rocki Salam. Each of these inspiring individuals brings something unique to United Colors of Benetton’s We Are Tribe fragrance campaign. 

Facundo Guzmán, Marco Morales, José Gimenez Zapiola, and João Guilherme come together for the United Colors of Benetton We Are Tribe fragrance campaign. Photo: Iñigo Awewave / Benetton

Their collective energy expresses self-confidence, creativity, and perseverance that resonate deeply with United Colors of Benetton’s core values—diversity, inclusion, and freedom to express oneself through fashion and art. 

United Colors of Benetton We Are Tribe Bottle Artwork. Photo: Benetton

We Are Tribe Fragrance Notes

United Colors of Benetton’s We Are Tribe fragrance is an invigorating and refreshing scent that can be experienced throughout the day. It has top notes of zesty grapefruit and spicy cardamom that open to a heart of dry amber and woody vetiver. 

United Colors of Benetton We Are Tribe Fragrance Bottle Artwork / Photo: Benetton

The base is herbaceous lavender and basil, providing a vibrant yet calming finish. United Colors of Benetton has crafted this fragrance with 98% natural ingredients, ensuring it will be long-lasting yet gentle on the skin.

Nacho Penín steals the scene as part of the United Colors of Benetton We Are Tribe fragrance campaign. Photo: Iñigo Awewave / Benetton

We Are Tribe Overall

United Colors of Benetton’s We Are Tribe fragrance campaign celebrates individuality and self-expression. The brand even goes as far as to design a unique bottle of recycled glass shaped like a hoodie. From its notes to its glass bottle, We Are Tribe nods to those who break the mold. Furthermore, this fragrance will turn heads wherever you go with its unconventional blend of freshness, warmth, and herbal tones!