Women's Fashion

We’re Calling It—This Chic Brand Is Going to be as Big as Totême in 2023

2022 may have been all about Totême, with every influencer, editor and fashion person after a piece of the brand’s simple yet elevated designs. But, if By Malene Birger’s new collection is anything to go by, this alternative Scandi brand is about to follow suit and hit major cult status in 2023. With a creamy palette of neutrals across a selection of soft coats, beautiful knits and textural dresses (all at a rather reasonable, mid-range price point), it’s really no wonder the fashion crowd have added the brand to their most-wanted list. 

The hero piece of the moment appears to be the cream bouclé jumper and skirt co-ord—no surprises there—which is selling out fast. But we’ve also spotted numerous influencers in the dresses and perfect blazers. As your regular download on what’s hot in the industry right now, we thought it was about time we rounded up By Malene Birger’s best pieces for you to shop (before they become even harder to get hold of in the new year). So, keep scrolling and you’ll find our edit from the new collection…