Culture

Gucci Cosmogonie Goes Full Flemish for Cruise 2023 Campaign

David Ge models a red striped knit look for the Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus / Gucci

Gucci recently announced the departure of its creative director Alessandro Michele, but as they say in show business, the show must go on. The Italian fashion house unveils a new campaign for its cruise 2023 collection. The historic Castel del Monte serves as the charming advertisement’s setting and modern depiction of Flemish Renaissance portraiture.

Adedayo Atiba stars in the Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus / Gucci

Gucci Cosmogonie Campaign

Mert & Marcus photographed the Gucci Cosmogonie cruise 2023 campaign. The photography duo collaborated with art director Christopher Simmonds to capture the advertisement that reflects the connection between the past and the future. This idea is especially relevant regarding Gucci’s path forward concerning creative direction.

Joel Lumbroso wears a black-and-white striped polo for the Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus / Gucci

Faces familiar to Gucci come together as the stars of the Gucci Cosmogonie campaign. David Ge, Adedayo Atiba, Joel Lumbroso, and Joep front the ad, embodying the roles of scholars, poets, philosophers, astronomers, and mathematicians. Meanwhile, Carlos Nazario styles the models in bold fashions that tap into the past via classics and reimagine them for the future.

Joep dons a short gray suit with cut-out boots for the Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus / Gucci

Gucci Cosmogonie’s sixteenth-century dream comes together with a set design by Gary Card. Meanwhile, the luxury brand enlists the aid of hair stylist Paul Hanlon and makeup artist Thomas De Kluyver to ensure that its model muses are photo-ready. De Kluyver even applies a hint of lipstick for an emboldened, modern look!

The Gucci Cosmogonie cruise 2023 campaign highlights a pair of statement leather tassel loafers with reptile print toes. Photo: Gucci