Culture

Son Heung Min Goes BOLD in Gentle Monster

Pictured in leather pants, Son Heung Min wears Gentle Monster’s Eve 01 sunglasses from its new BOLD collection. Photo: Kim Hee June / Gentle Monster

Gentle Monster makes a striking case for black with its 2023 BOLD collection campaign. The eyewear brand enlists footballer Son Heung Min to front the advertisement. The star athlete embraces an effortless cool in a black wardrobe as he showcases BOLD styles like Eve 01 and Antena 01. Son Heung Min is the perfect fit for the collection since the galaxy’s stars inspire it as symbols of strength and brass.

Son Heung Min is front and center in eyewear from the Gentle Monster BOLD collection. Photo: Kim Hee June / Gentle Monster

Son Heung Min for Gentle Monster BOLD Collection

Kim Hee June photographs Son Heung Min for Gentle Monster. The campaign shoot takes inspiration from the galaxy with dark-on-dark color schemes mirrored from the backdrop to Son Hung Min’s wardrobe. Furthermore, the stunning curves and sleek lines reflect Gentle Monster’s refined BOLD collection.

Footballer Son Heung Min connects with Gentle Monster to showcase its new BOLD collection. Photo: Kim Hee June / Gentle Monster

Son Heung Min is no stranger to the world of fashion. Earlier this year, Calvin Klein announced the footballer as one of its new brand ambassadors. Not shy in front of the camera, Son Heung Min stripped down to his Calvin’s for a cheeky underwear campaign.

A smart vision in a turtleneck and wide-leg trousers, Son Heung Min, dons Gentle Monster’s Antena 01 sunglasses from its BOLD collection. Photo: Kim Hee June / Gentle Monster