Women's Fashion

H&M’s Most Expensive-Looking Items Just Went Into Sale—Here’s My Edit

If there’s one thing that everyone can agree on, it’s that we all love a Black Friday discount. There’s a certain joy (or maybe smugness) that comes from finding an item that was already on your wish list at 20% off, isn’t there? At this time of year, we’re all on the hunt for ways to save a few pounds, and thankfully many brands have already begun dolling out the markdowns in the run up to this weekend. As for me, I’ve been patiently watching the H&M website all week, waiting for their Black Friday sale to begin, and finally there’s 20% off everything on site for members now. (To become a member simply sign up, it’s completely free and you get bonus discounts throughout the year. You’re welcome). 

Over the past few years, I’ve been really impressed with H&M. It started with an amazing blue knit jumper that I bought four years ago whilst biding time before meeting a friend for dinner. It soon became the piece I got the most compliments on, and as I love sharing a great high-street buy I’m always left exclaiming ‘It’s H&M!’. Since then, I’ve looked to the high-street brand for everything from a new puffer coat to surprisingly high-quality sportswear. The only issue is that they have so much stock that it can feel overwhelming. Thankfully, I’ve been working on my well-thought-out wish list for the past few weeks, and it’s full of classic pieces no one could ever regret buying. It includes best-selling buys from over the past year (these are very clearly H&M’s hero pieces and some are still in stock in the sale), as well as the brand’s latest expensive-looking items. 

Now for the technical part: To apply the members’ discount to your basket simply sign in, go to ‘my account’ and apply the Black Friday discount under the ‘my offers’ section. The 20% off will then be added to your shopping basket automatically while you shop. Otherwise you can just choose to apply the option at checkout!

Keep scrolling to see the brand’s best-sellers, and most expensive-looking buys to shop in H&M’s Black Friday sale right now.