Culture

Presley Gerber Fronts Celine Eau de Californie Campaign

Celine launches its new campaign for its Eau de Californie fragrance. The perfume is a tribute to California, where Hedi Slimane, Celine’s creative, artistic, and image director, lived for ten years. The Golden State is a recurring source of inspiration for Slimane. Therefore, it is only fitting that Slimane photographed the Eau de Californie campaign in California in December 2021.

Presley Gerber stars in the new Celine Eau de Californie campaign.  The fashion model connects with Hedi Slimane in California, where he takes to the beach. Slimane photographs Presley in a series of black-and-white photographs that evoke the natural allure of California, from its beaches to its laid-back attitude.

Presley Gerber Fronts Celine Eau de Californie Campaign
Presley Gerber Fronts Celine Eau de Californie Campaign
Presley Gerber Fronts Celine Eau de Californie Campaign
Presley Gerber Fronts Celine Eau de Californie Campaign
Presley Gerber Fronts Celine Eau de Californie Campaign
Presley Gerber Fronts Celine Eau de Californie Campaign