Women's Fashion

8 Cool Brands All the Fashion People Are Wearing Right Now

In my job, spending hours scrolling through images of the most fashionable people comes with the territory. From Instagram posts to fashion week street style, I’m somewhat of an expert in what’s trending – after all, it’s what I do. This extensive research has allowed me to identify patterns, that eventually become trends, and right now, there are some brands that the fashion set just can’t get enough of. And as always, I’m here to share them with you. 

Understandably, the big fashion houses crop up over and over again, but what really excites me are the brand that don’t have decades of heritage and established identity to bolster their popularity. For the new season, it’s clear that there are a few brands that have broken free from the pack to become the most popular of the moment.

In this concise round-up of the most popular brands for autumn 2022, you’ll find an array of different aesthetics ranging from minimalist brand Totême that create timeless silhouettes, to forward thinking Coperni that arguably just won fashion month. In between the two ends of the spectrum sit a Y2K revival, a whimsical cottagecore sensation, and a fresh-thinking brand that keeps getting better and better. 

Scroll on for the most popular brands right now.