Xavier Serrano Fronts Balmain Hair Couture Campaign

Xavier Serrano is Balmain Hair Couture’s latest model muse. The Spanish model stars in the brand’s fall-winter 2022 advertising campaign, directed by fashion and creative producer Alejandro Munoz. For the new ad, Javier Biosca photographs Xavier with model Ymre Stiekema. The pair showcases the most recent stunning hairstyles achievable using Balmain Hair Couture products.

Balmain Hair Couture is all about natural, powerful looks with a dash of intrigue. Spanish photographer Javier Biosca captures the essence of the new Balmain Hair Couture season with his photographs. Front and center in the advertisement is Xavier Serrano sporting hairstyles crafted by Gino Mateus.

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