Lil Nas X Stars in Coach Courage to Be Real Campaign

splashy debut on the catwalk as Coach’s newest brand ambassador, Lil Nas X is quick to go to work. The 23-year-old musician appears in his debut Coach campaign, reflecting the brand’s Courage to Be Real motto. Lil Nas X helps Coach communicate the call to action to encourage fearless self-expression and confidently accept all sides of oneself.

Lil Nas X Coach ‘Courage to Be Real’ Campaign

Petra Collins photographs Lil Nas X for his new Coach campaign. Collins also directs a short film to the tune of Lil Nas X’s current track, “Star Walkin.” This excursion shows Lil Nas X’s daring journey to become the person he is now, as well as the hurdles he encountered to get here. Lil Nas X enters a surreal realm, traversing rooms that symbolize pivotal points in his life journey.

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