Lucas Bravo Embraces His Inner cinephile for Persol Campaign

Persol delves into various cinema subgenres. Persol pays homage to the world of film by taking ideas from the different subgenres that have influenced them since their founding. The brand chooses Lucas Bravo as the face of its fall-winter 2022 campaign, further tying into the overarching theme. In the advertisement, Bravo forms a romantic partnership with Sophie Cookson and sets their love tale against Rome’s backdrop.

eyewear brand which has managed to hold onto its illustrious status for over a century,” shares Bravo. 

eyewear campaign for Persol, embodies characters from various popular genres, such as the thriller, the rom-com, the musician biopic, racing, and spy-fi. Bravo explains his relationship with Persol, “We share our appreciation for timeless design, craftsmanship, and cinema, which made working together feel even more organic.” 

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