Beauty

The Best Affordable Makeup Your Money Can Buy

Let’s get one thing straight here: there ain’t no shame in the drugstore makeup game. Just because something is affordable, doesn’t make it any less pigmented, long-lasting, or just overall better than a higher-end product, Here at Allure, we love a good bargain — after all, we dedicate an entire category to steals every year in our Best of Beauty awards

Plus, we like to look at it like this — if you’re spending less money on one product in your makeup routine, you’ll have more money to spend on other steps. Don’t get us wrong, we do love a good splurge but think about it, if you save that $100 you were planning to blow on a foundation and use that money in a drugstore, it’ll get you so many products for pretty great quality too. 

Now, we get it. The drugstore is a really big place and now that so many brands are sold online at retailers like Ulta Beauty, Amazon, and Walmart you can just add these affordable picks to your cart and sometimes you’ll get them the next day (shoutout to Prime). So, where do you start? We rounded up the 11 best drugstore brands and our favorite products from each. 

Below, you’ll see brands like Maybelline New York, Essence, and Covergirl and we promise — you’re gonna love what you see and the price tags that come with it. 

Colourpop

Colourpop Xtra Celestial Clearly In Love Pressed Powder Palette

Colourpop Pressed Powder Blush

The Colourpop Xtra Celestial Clearly In Love Pressed Powder Palette is a nine-pan palette that features metallics and matte shades to create an array of looks. We specifically love this pick for that middle hue, Shawty, a copper and magenta blend that shines bright on all skin tones. 

For only $5, Colourpop’s Pressed Powder Blush delivers high-quality pigment with a low price tag. This powder formula comes in two hues:  Swirled, a dusty rose, and Toffee Cake, a rich berry (pictured). Regardless of which you pick, your cheeks will have a healthy flush to them.

CoverGirl

CoverGirl Clean Fresh Skin Milk Foundation

CoverGirl Lash Blast Clean Volume Mascara

CoverGirl Exhibitionist Lash Enhancing Liquid Eyeliner

Infused with coconut milk and soothing aloe, the CoverGirl Clean Fresh Skin Milk Foundation blurs pores and fine lines on the skin. This Best of Beauty winner comes in 14 shades and gives a glowing, dewy finish that lasts all day long.