Sam Mallos Hits the Desert for Etro Campaign

Etro features the desert that surrounds Los Angeles as its background. On the other hand, Etro considers its advertisement’s setting symbolic of broad geography. The landscape might appear somewhat familiar from Mauritania to Palm Springs—Mars included.

The Italian fashion house discovers a common language in terms of a nomadic voyage that emphasizes the natural world, scorched soil, and rich hues burned by the sun. This beautiful atmosphere of the Etro universe comes alive with the brand’s new campaign.

Sam Mallos stars as Etro’s male protagonist for its fall-winter 2022 campaign. The young model follows in his father’s footsteps, the model Keith Mallos. It’s a welcomed blast from the past, with Sam bearing a close resemblance to his father, a well-known face in the nineties, having appeared in advertising for fashion brands such as BOSS, Gucci, and GUESS. Sam, determined to forge his own way, gets into a classic Corvette and drives out into the desert with Etro.

Sam Mallos and Mica Argañaraz are the new faces of the Etro campaign. The models and photos accurately represent Etro’s current way of expression.

Taking a break from the bustle of the city, Etro immerses itself in the natural world–reflected in the grainy appearance of the images and the tactile qualities of the new collection styled by Emmanuelle Alt.

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