Culture

Lucky Blue Smith & Labrinth Star in Gap Next Gen Icons Ad

Gap unveils a campaign called Next Gen Icons for fall 2022. The advertisement honors those who embrace originality and participate in activities that help define our culture. Labrinth, a British musician, and Lucky Blue Smith, a model, appear in campaign images for Gap as they promote the brand’s timeless essentials. 

Gap Next Gen Icons Campaign

Lucky Blue Smith and Labrinth are sources of inspiration to take in Gap’s essential classics. New proportions and organic materials created with sustainable Washwell water-saving processes help redefine the Gap Icons collection this autumn.

Lucky Blue Smith and Labrinth pose for images taken by Koto Bolofo for the fall 2022 Icons campaign for Gap. The pictures used in the advertisement pay homage to Gap Icons, which are recognizable by their concentration on a simple and timeless design since the company’s founding in 1969. In addition, Gap’s classic basics feature new textiles produced ethically to ensure a sustainable future.

Gap Campaign Labrinth Next Gen Icons 2022
Gap Next Gen Icons 2022 Ad Campaign Lucky Blue Smith Model Varsity Jacket

Labrinth is a man of many guises: he is a musician, an artist, a humanitarian, and a creator. Through the medium of music, he can transmit his vitality and connect with other people’s spirits. Meanwhile, model and actor Lucky Blue Smith effectively uses his platform to promote positive mental health practices.