Y-3 Presents Chapter 4: Memories of Exotics

Y-3’s fall-winter 2022 advertising campaign is titled “Memories of Exotics.” The fashion label’s final ad release for the season represents the “20 Years: Recoded” concept, which honors the partnership between adidas and Yohji Yamamoto in creating the successful Y-3 brand. Furthermore, the Y-3 advertisement highlights the reinterpretation of past exotic patterns and expressive textures.

dynamic world of sports. The fashion brand achieves this visual effect via the use of a campaign that is under the creative supervision of Jamie Reid. During this time, photographer Heji Shin is working behind the camera, while Robbie Spencer is again styling Yohji Yamamoto’s most recent designs. Meanwhile, Goy MichaelOisin Griffin Barr, and Kobi Ajavon Baron Cohen are three models that perfectly exemplify the Y-3 man for the autumn season.

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