Ray-Ban Broadens Its Horizons for Fall ’22 Campaign
At its best, male sartorial trends have evolved with a new, comfortable, functional, fresh, and modern consciousness. There is a stronger emphasis on unisex styles and a more seamless fusion of the retro and the new. The new campaign from Ray-Ban, the iconic eyewear brand, expresses this ethos with youthful boldness and purpose.
Ray-Ban’s sunglasses feature the brand’s signature superior UV protection and quality craftsmanship, which have been consistent hallmarks of the brand since 1937. Ray-Ban reimagines its metal frame silhouettes from the 2000s, opting for a minimalist RB initials-only branding on select styles.
Clear-to-dark transition sunshades are available, as is the flexibility of Ray-Ban’s unique customized lens-frame associations, which allow customers to choose from an almost limitless array of style, color, light protection, and optical prescription possibilities.
Ray-Ban 2022 defies traditional notions of time, gender, and place with its offerings of old classics reinterpreted with modern materials, such as the New Aviator, New Round, and New Caravan styles, which are suitable for both the young and the young-at-heart.