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Matteo Berrettini, Lee Min-ho + More Front BOSS Fall ’22 Campaign

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BOSS is the personification of empowerment and drive. The advertisement for the German brand examines what it means to be your own BOSS by using a variety of today’s most noteworthy personalities from various fields.

David Sims photographs Italian tennis player Matteo Berrettini, British boxer Anthony Joshua, American rapper Future, South Korean singer and actor Lee Min-ho, and TikTok creator Khaby Lame. The BOSS campaign stars represent several ways to be a BOSS in modern society.

Related: MATTEO BERRETTINI, ANTHONY JOSHUA + MORE FRONT BOSS SPRING ’22 CAMPAIGN

This article was originally published by Thefashionisto.com. Read the original article here.