Using Social Power to Make a Difference: NYC Influencer Collaborates with Food Corporate Giant to Give Back to Health Care Workers in LA
Since 2020, the COVID-19 pandemic has affected every aspect of people’s lives and its impact is still far from over with ongoing variants of concern.
Not only so, but the COVID-19 pandemic has also pushed the already burdened healthcare system to the brink of collapse, with record numbers of healthcare workers leaving the field after feeling burnt out.
Some, like TJ Lee, have been wondering, “What can I do to help?”
TJ Lee, originally from San Francisco and now working full-time as a blogger in New York, is passionate about food and travel. In 2016, TJ gave up her high-salary job to start a career on social media. Today, TJ has accumulated over 45 million views and 415K subscribers on her YouTube channel, @CupofTJ. On her channel, one can spot her all over the world trying out exotic food and partnering with charities to support local businesses and communities.
And this is why TJ is partnering with Wei-Chuan U.S.A this July to launch a special charity project on Wei-Chuan U.S.A’s 50th anniversary, along with LA Weekly Asia, to use her online presence to send love and thank the Children’s Hospital Los Angeles’ medical staff, who have been working tirelessly since the beginning of the pandemic.
When asked how TJ got involved, she mentioned that “Wei-Chuan U.S.A is a well-known brand and my fondest childhood memory. This charity event holds great significance because it both celebrates Wei-Chuan U.S.A’s 50th anniversary and honors the healthcare workers, who have been standing on the frontlines to protect children’s health. This is why I said yes in a heartbeat.”
“Oh and of course, Wei-Chuan U.S.A’s dumplings are always a must-buy in my shopping cart because it is so delicious and very convenient for my busy schedule,” TJ chimed further.
“Other than the dumplings, Wei-Chuan U.S.A has many more food products that are just as tasty. Every time I see something new, I’m always tempted to try it because I know it is bound to be good. So when I was asked to host the event, I felt so flattered because I’m a huge fan of their products,” said TJ.
Wei-Chuan U.S.A was founded in 1972, and this year marks the brand’s 50th anniversary. Ever since its founding, Wei-Chuan U.S.A has adhered to the enthusiasm to educate and bring Asian food to the world.
To allow people around the world to get an authentic taste of the Asian flavors and fall in love with the dishes, Wei-Chuan U.S.A has spent decades researching the perfect combination of top-notch ingredients to produce products with the highest standard equipment and technologies. Today, people can easily find products of Wei-Chuan U.S.A in grocery stores across America.
To this day, Wei-Chuan U.S.A continues to innovate various Asian dishes, bringing new flavors to the table, making modern people’s lives ever more convenient, and satisfying the nostalgia of overseas students for their hometown dishes. Thus, Wei-Chuan U.S.A’s food products have become an indispensable item in many households.
With that said, Wei-Chuan U.S.A will join hands with LA Weekly Asia, and influencer CupofTJ to bring warm hearty meals to support and thank the frontline hospital staff at Children’s Hospital Los Angeles on 7/21/2022 (Thursday) while celebrating the corporate giant’s 50th anniversary.
The bento boxes will consist of delicious gyozas, Taiwanese sweet sausages, and other goodies sponsored by Wei-Chuan U.S.A to make sure the healthcare workers are properly fueled to carry on their busy schedules while combating the Covid-19 variants.
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