Men's Fashion

Style Strategies: How the Fashion Director Shops

Do you shop more online or in person?

It’s a mix of both. When I’m traveling, almost always in-person. But when I’m at home, I’ll certainly go into stores a lot, but I’ll utilize services like store pick-up or have something sent to my house, especially if it’s an item I’ll need to take to my tailor.

Dexter N2 Aloha Shirt

N2 aloha shirt,
$124.90 by Dexter

Dexter N2 Aloha Shirt

N2 aloha shirt,
$124.90 by Dexter

What city has the best shopping?

Still Tokyo, even though I haven’t been since the pandemic. I can’t wait to go back. Whenever I’m traveling, I always shop labels from that respective country. So, in Europe, I buy luxury brands and labels like Lemaire, Santa Maria Novella, Dries Van Noten, De Bonne Facture, Paraboot and Our Legacy. In Japan, it’s a ton of sacai, UNDERCOVER, Kapital, nanamica, Montbell and Needles. It’s considerably less expensive than shopping them in the U.S. And (pro tip!), you still get a tax discount if you meet the minimum.

I always like a good impulse buy when I’m traveling too. When I was in Florence, I was introduced to a few awesome vintage stores, and writer David Coggins told me about this independent little shop called Dexter. They have a great in-house line inspired by the owner’s love for vintage gear, and I bought one of his camp-collar linen shirts with an all-over print of hotel postcards.

Grand Seiko Spring Drive SBGA407 Automatic Watch

Spring Drive SBGA407 automatic watch, $5,800 by Grand Seiko

Grand Seiko Spring Drive SBGA407 Automatic Watch

Spring Drive SBGA407
automatic watch,
$5,800 by Grand Seiko

Necessary extravagance?

I wear two watches, actually. An Apple Watch on my right hand and either my Rolex 15200 Oyster Perpetual or my Grand Seiko SBGA407 Blue Snowflake on my left. The Apple Watch is basically a fitness tracker and PDA at this point, but I’ve always wanted these two timepieces, and I don’t really wear any other accessories. I couldn’t do an Oura ring and frankly, I never get tired of looking at either of these faces. A great watch is sort of the original “Focus Mode” for the wrist—it does its job but also lets you take a moment to think about how much is going on underneath to make it happen.

What is something you like to save money on or refuse to spend a lot for?

Taxis and car services. Even if I’m on a work trip, I’ll usually opt for public transportation, a bike or a scooter. I guess you could say it’s more environmentally conscious, but I’ve also found it much more efficient than sitting in traffic.

Do you ever buy things in multiples?

Nike Dri-Fit socks. I switch them out every few months. And whenever I’m in Japan, I stock up on 7-11 brand white tees. They’re the best.